This song drives me crazy
Let's talk about Christmas.
No, not the commercialization of the holiday.
I’m talking about something way more serious:
Christmas songs.
Specifically, I'm talking about Mariah Carey's hit Christmas song, All I Want For Christmas Is You.
How big of a hit?
I once read about retail workers who got fed up by just how many times the song gets played during the holiday season.
(Hint: it gets played A LOT.)
Walk into malls in November, and you'll likely hear the song.
And by December, it's everywhere… malls, on the radio, and at Susan's, your apartment neighbor who's been playing the song since Halloween. Ugh!
Mariah Carey released the song in 1994.
(That's one Justin Bieber ago.)
And every year, it dominates playlists in December.
Maybe even till February for those who just don't know when to stop playing Christmas songs… thought we all agreed it stops by New Year.
In the past 5 years, the song has topped Billboard’s Hot 100 chart for four consecutive years.
Impressive for a song released in 1994. It has aged better than Kanye West’s reputation.
Get this…
If Mariah Carey doesn't release any song this year, she knows that in December, she'll get millions of streams for All I Want For Christmas Is You.
There's a name for this in business… it's recurring revenue.
...as in predictable revenue.
It's sales you know for sure you'd generate on a regular and consistent basis.
And one solid way of creating recurring revenue in your business is to set up an anniversary campaign.
Y'know, a campaign about the day you started your business.
There are a lot of ways to spin this… you can tell the story of what led to you starting the business.
“When I worked at the mall, that song drove me crazy. It was everywhere I went. And my desperation to make it stop led me to create the first Grinch Noise-Canceling Ear Muff.”
You can talk about your brand mission or an update on how far you've come as a brand.
Then, you plug in any product of your choice.
Just like Christmas, it'll be yearly, and when done right… this campaign gives people a reason to buy from you and helps generate annual recurring revenue.
